Thinking Globally Creatively Critically Differently

Hey! I’m Sofía, nice to meet you 🙂 For as long as I can remember, I’ve always had a goal and a plan. My dreams were never just dreams. They were goals to be met. Maybe that’s the reason why I’m so passionate about strategy.

Born and raised in Uruguay, when I was 8 years old, I told my parents I wanted to study abroad. Some thought I was crazy, but I had a goal, and for the first time, I outlined my strategy to make it happen. And it worked. So, at 18 years old, I moved 10,000km away from my house and started a new life in Alicante, Spain.

Since then, I’ve worked on different projects. From marketing to consultancy and international business, I’ve had the chance to work in startups, mid-sized companies, and even a marketing agency. I got to know these companies from different perspectives, and now I’m sharing my journey with you.